343 Website Design & Online Store

The brief

343 Consultants works in project and construction management across renewable energy and infrastructure. The site had to read the way those sectors expect established, credible, unambiguous about capability while making it easy to understand the services on offer, review past projects and make contact.

It also needed an online store. The risk in adding ecommerce to a consultancy site is that it starts to look like two businesses sharing a domain: one selling expertise, the other selling product, neither quite convincing. The store had to sit inside the brand rather than beside it.

Approach

Built in Wix Studio rather than the standard editor, for proper control over spacing, content placement and how every section behaves across desktop, tablet and mobile.

The store carries the same dark navy, blue and white, the same typography and the same section rhythm, so moving from services to products doesn't feel like leaving the site. Product pages and checkout were designed against the brand system rather than as a separate shopfront.

Navigation was kept deliberately shallow. In a sector where the person browsing is usually shortlisting three or four firms at once, every extra click is a chance to lose them so services, projects, company background and the store all sit one step from the homepage. A dedicated project section gives visual proof of the scale 343 operates at, and the company page adds the people behind the capability.

Outcome

A platform that supports service enquiries and product sales at the same time, with on page SEO built in through clear page titles, keyword-led headings and image alt text. Because it runs on a consistent section system, new projects, services and products can be added as the business grows without the design starting over.