What makes a logo actually work?
A logo works when it holds up everywhere the business uses it. That means a shirt pocket, a van door, a quote header, a social profile picture cropped to a circle and a black and white invoice.
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Most logos that fail were designed at one size on one background.
Fine detail vanishes on embroidery. Thin type disappears on a vehicle at distance.
A horizontal lockup gets crushed into a square profile slot and becomes unreadable.
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The studio builds identity systems rather than single files. That means a primary logo, a secondary mark and a submark, so there is always a version that fits the space. A logo delivered without application versions is half a job.
What the studio designs
Recent Projects
Some of the businesses we have worked with
Frequently Asked Questions
What graphic design and branding services do you offer?
We provide logo design, brand identity systems, business cards, letterheads, email signatures, brochures, flyers, posters, menus, price lists, signage artwork, presentation covers, LinkedIn banners, social media templates and other digital and print marketing materials.
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Can you create a full brand identity from scratch?
Yes. Brand identity packages can include a primary logo, secondary mark or submark,
colour palette, typography direction, brand asset files and supporting guidelines so the branding remains consistent across different platforms and materials.
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Do you redesign existing logos and branding?
Yes. We can refresh an existing logo or visual identity while keeping recognisable parts of the original brand, or create a more complete redesign if the current branding no longer reflects the business.
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What do I need to provide before design work starts?
Any existing logos, colours, brand files, wording, dimensions, examples you like and details about where the design will be used are helpful. If you are starting from scratch, we can work from a brief and develop the visual direction from there.
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How many revisions are included?
The number of revisions depends on the type of design and package selected.
Smaller design jobs generally include one minor round of changes, while larger branding projects may include additional refinement. Any major change in direction or additional concepts can be quoted separately.
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Will I receive files that I can use for print and digital purposes?
Yes. Final files are supplied in suitable formats for their intended use. Depending on the project,
this may include high resolution print files, web ready files, transparent PNGs, PDFs and other relevant formats.
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Can you design something to match my existing branding?
Yes. If you already have a logo, colour palette, fonts or brand guidelines, new materials can be designed to match the existing visual identity so everything remains consistent.
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Do you organise printing as well?
Design pricing generally covers the artwork itself. Printing, production and third party supplier costs are separate, although files can be prepared to the correct specifications for your chosen printer or supplier.