GAZE Studios
Squarespace eCommerce Website
A bold, contemporary eCommerce website created for GAZE Studios to showcase and sell artwork from queer artists through a streamlined online storefront.
We built the website in Squarespace and connected the store with Gelato to support print on demand product fulfilment.
Services Provided
Squarespace Website Design · eCommerce Setup · Gelato Integration · Product Setup · Responsive Design
Project Overview
GAZE Studios needed an online platform that felt more like a creative gallery than a standard online shop. The website needed to showcase individual artworks, introduce the artists behind them and provide customers with a straightforward way to browse and purchase prints online.
The finished site combines a clean, editorial layout with strong artwork led visuals while keeping the shopping experience simple and easy to navigate.
What We Delivered
Custom Squarespace website design
Online store setup
Gelato print on demand integration
Artwork and product catalogue setup
Shop All section
Individual product listings
Artist-focused website structure
Meet Our Artists section
Artist application pathway
Brand consistent navigation and layout
Mobile responsive design
Shopping cart and checkout functionality
Australian currency setup
The Approach
The design was kept deliberately minimal so the artwork remained the focus. Rather than competing with the products, the website uses generous white space, simple navigation and large visual areas to create a gallery style feel.
The store structure was then built around making it easy for visitors to discover artwork, explore the artists represented by GAZE Studios and move directly into purchasing. Gelato was integrated behind the storefront to create a more streamlined print on demand fulfilment process.
The Outcome
The finished website gives GAZE Studios a dedicated branded home for its artists and products rather than relying solely on third party marketplaces.
It provides the business with a scalable eCommerce platform where new artists, prints and collections can continue to be added while maintaining a consistent customer experience across desktop and mobile.
Built for an easier online store
A key part of the project was creating an eCommerce setup that could continue to grow without becoming difficult for the client to manage. Products and artwork were organised within Squarespace so new pieces, artists and collections could be added over time, while the Gelato integration helped connect the online storefront with print on demand fulfilment behind the scenes.
This meant GAZE Studios could maintain its own branded customer experience rather than directing buyers to a third party marketplace, while still reducing the amount of manual handling required for individual print orders. The result was a website that worked both as a visual portfolio for the artists and as a practical sales platform for the business.
Frequently Asked Questions
What platform was the GAZE Studios website built on?
GAZE Studios was built using Squarespace, providing a flexible and easy to manage platform for the business to showcase artists, manage products and operate its online store.
Why was Squarespace used for the GAZE Studios website?
Squarespace was selected because it provided a clean, design focused platform that suited the visual style of GAZE Studios while still supporting eCommerce functionality, product management and an easy to manage backend.
How was print on demand integrated into the website?
The Squarespace store was connected with Gelato, allowing GAZE Studios to use print on demand fulfilment for its artwork and products while maintaining its own branded online storefront.
Did NK Collective set up the online store as well as the website design?
Yes. The project included the website design, eCommerce structure, product catalogue setup, shopping functionality and integration with Gelato.
Is the GAZE Studios website mobile responsive?
Yes. The website was designed to work across desktop, tablet and mobile so customers can browse artists, view artwork and shop from different devices.
Can a Squarespace website support a growing eCommerce business?
Yes. Squarespace can work well for creative and product based businesses that need an integrated website and online store. The GAZE Studios setup allows additional artists, products and collections to be added as the business grows.
Can GAZE Studios update the website themselves after handover?
Yes. One of the benefits of Squarespace is that the client can manage products, update content and make general website changes without needing ongoing developer support for every small update.